How It Works

Welcome to the GI Challenge – a challenge for 15 to 25 year olds to start their own businesses.

The first of its kind anywhere in the world, the GI Challenge connects budding young entrepreneurs with the marketplace in a way never seen before. By throwing together the old and the new, we’re uncovering the next breed of business gurus on the Sunshine Coast.

Stage 1: Signing Up

Young entrepreneurs who think they have what it takes to start their own business apply to contest the GI Challenge.

Stage 2: Designing the Concept

Participants come together for a one-day event where they form teams to jointly develop a business concept over a period of weeks, with training and guidance from business mentors.

Stage 3: Making the Pitch

Participants come together for another one-day event where each team receives advice from some of Australia’s most successful entrepreneurs and then records a video-pitch to promote their venture.

Stage 4: Promoting the Venture

The Generation Innovation marketing machine swings into action to promote the ventures via social media and our media partners.

Stage 5: Raising the Funds

Eligible teams receive seed-funding up to $2500 with an opportunity to raise further funds with help from Generation Innovation.

Stage 6: Getting Started

Teams undergo business readiness training and start executing their business plans under the guidance of business mentors and with access to the capital raised for their venture.