Our idea is to sell performance based grip socks to atheletes and neurodivergent and physically challenged individuals.
The problem this GI venture seeks to address is the potential injuries and falls caused by in-shoe movement and poor stability and balance.
The venture addresses this problem by offering performance grip-socks that, through their rubber in-soles, decrease in-shoe and increase stability. These socks will allow customers to express themselves in unique ways through funky designs and colours.